On June 9, 2025, Incrypted Online Marathon was held as part of the largest crypto event in Ukraine – Ukrainian Blockchain Week 2025. It was attended by Francesco Andreoli, Lead DevRel at Consensys.
It should be noted that Incrypted Online Marathon was viewed on YouTube and X (formerly Twitter) by about 32,000 people. Also within the framework of UBW 2025 will be Incrypted Crypto Conference 2025, which will be the centerpiece of the event. Tickets for it can be purchased on the event’s official website.
During his speech Andreoli told more about Consensys and gave some recommendations for developers both at the stage of product creation and when participating in hackathons.
Consensys: what the company does and it’s positioning
According to Andreoli, Consensys is an umbrella organization that unites many projects. Among them, the most famous is the cryptocurrency wallet MetaMask.
Andreoli also mentioned the L2 network Linea and API provider Infura. He himself worked at Consensys for about four years and put a lot of effort into the development of the company’s products.
Andreoli himself describes the DevRel direction as the process of “nurturing” new solutions and the teams that create them.
Andreoli also mentioned the company’s acquisition of key management and infrastructure provider Web3Auth. This acquisition, he said, is aimed at improving MetaMask’s user experience by introducing an authentication mechanism from the Web2 space.
Tips for developers
“My main recommendation is to be at the epicenter of things, participate in hackathons, meet and talk to other people. […] Now that there are a lot of tools, including AI, it seems to me that you can go from zero to minimum viable product (MVP) very quickly,” Andreoli said.
He also noted the importance of documenting the entire development process. According to Andreoli, aspiring developers need to “nail down” the product, be able to present it to the audience and familiarize them with the key features of the solution.
“So, of course, try to get feedback. You don’t necessarily have to travel a lot to present your product everywhere. There are online hackathons, various forums, Ethereum Magicians,” he noted.
According to Andreoli, feedback, including negative feedback, is a key element of project growth.
When asked what tools developers should pay attention to, Andreoli singled out Cursor in the first place. He also recommended using pre-compiled repositories and v0 from Vercel.
As for the Consensys team, Andreoli said it is committed to diversifying workflows, of which feedback processing is an important part.
“We also focus a lot on understanding where a particular development team stands. It’s important to support them at the right time. A lot of developers are looking for smaller funnels, like gas pedals, grants and things like that. They don’t need hackathons, they need support at that lower level. […] It’s not a sprint, it’s a marathon,” Andreoli summarized.
In the context of hackathons, he noted the following:
“There are a lot of things that are determined before the event even happens. Preparation means a lot. The important thing is to understand exactly what the hackathon will give you. Joining a group is a great idea. When someone is in charge of smart contracts, others are in charge of everything else, for example.”
You can also check out other Incrypted Online Marathon coverage on the Incrypted website:
