The organizers of Money Motion 2025, the largest fintech conference in the region that will take place on March 27-28 at Zagreb Fair, have presented the key topics of the event. They shared this information with Incrypted.

According to the team, artificial intelligence (AI) has become a major driver of change in the financial sector, providing faster and more accurate processes, improved customer experience, and more effective risk management.

According to recent research, more than 80% of financial institutions are already using or actively implementing AI solutions to analyze data, detect fraud, and optimize operations, the press release said.

However, these innovations raise a number of important questions: how to ensure transparency and security, what ethical principles should be followed, and where should the industry draw the line in the use of AI? These aspects will be the central topics of the conference, the organizers noted.

More than 2000 participants — representatives of banks, tech companies, regulators, and investors — are expected to discuss the impact of AI on the financial sector and its challenges.

The event is organized with the support of leading regional companies such as Mastercard, Monri, ASEE, OTP banka, A1 Hrvatska, Croatia Osiguranje, and LAQO.

The main stage will feature panel discussions on the responsible implementation of AI, its role in fraud prevention, improving customer experience, and the risks of over-automation.

«At A1 Hrvatska, we see AI as an opportunity to improve customer experience, optimize business processes, and increase operational efficiency. Our investments in AI technologies allow us to provide faster, more accurate, and personalized services – from smart chatbots to technical support automation. However, AI does not replace human expertise, but only enhances productivity and helps us focus on strategic priorities. That is why we are actively investing in employee training and developing our Data and AI Community», — emphasized Ivan Skender, Chief Digital Officer & Senior Director of the Strategy, Transformation and Competence Centers at A1 Hrvatska.

According to Viktoria Merkoulova, Director of IT Group Strategy and Transformation at Nexi Group, generative AI is not a universal solution but a tool whose value needs to be measured, so the company is moving away from traditional application development to a platform approach that automates software creation.

«We start with simple bots that standardize processes and form a common knowledge base in the company. All of these processes are implemented within the strict framework of corporate governance and in accordance with the requirements of the AI Act», — she said.

AI brings significant benefits to the insurance industry, but requires a responsible approach, as emphasized by Ivan Bimbi, Head of Digital Strategy & Processes at LAQO (Croatia Osiguranje):

«AI is not just a process acceleration, but a key element of business development. Using machine learning, we improve fraud detection, increase security, and personalize services. This allows us not only to optimize business processes but also to increase customer satisfaction and loyalty. At the same time, it is important to maintain a balance between technological innovations and ethical, legal and social standards».

According to Mario ?i?ek, CEO of Addiko Bank, the banking sector is actively implementing AI, but customer trust remains a key challenge:

«Artificial intelligence helps to process data faster, improves customer support and risk management. However, the main question is where to draw the line? Trust, data security, and regulatory compliance should be a priority for every innovation».

?i?ek added that Addiko Bank will join Money Motion for the third time in a row to discuss how AI is changing the banking industry while maintaining core human values.

Tickets for Money Motion 2025 are already on sale at the standard price of €299. Detailed information and registration are available on the official conference website. Tickets can be booked via Entrio.

Our readers can purchase tickets to the event with a 20% discount using the promo code INCRYPTED20.